Being a 25 year old guy, saying you're digging a Buick four-banger is socially suicidal. Especially so if you come to work every morning to find GM trucks fill the parking lot. Perhaps it wouldn't be so bad after all if the said Buick is this new breed, the Regal GS 'Show Car'.

For decades the Buick brand has been strongly associated and heavily marketed to the older demographic in North America. That however is about to change. As GM is restructuring itself with fewer brands, marketing strategies for Buick now have been shifted to appeal more youngsters. The Buick Regal GS 'Show Car' is one bold step into this direction.

Packing a high-pressured turbocharged four cylinder producing 255HP with all-wheel-drive, 6 speed manual and a rather attractive look, the Regal GS certainly gathers interest of a lot more drivers than just the grandpas among us. I'd say the General got most of his marketing executions right. Now go hire Megan Fox to be the spokebabe.